I am SO EXCITED to finally share here on the blog that I’m opening an online boutique this fall! Pretty Neutral has been in the works since the beginning of the year and I cannot wait to see it come to life. The boutique will be a culmination of many things I love.. chic fashion, a neutral color palette, affordable finds, quality pieces and a feminine aesthetic. I’ve included a video at the end of this post that shares and explains more.

pretty neutral opening soon

You can find links to my outfit HERE.


Why did you decide to open a boutique?

After seven years of blogging, I felt like it was time to add something new to the mix! The evolution of Pardon Muah has been such an incredible journey, and I was yearning for the creativity to start something new. Pardon Muah will remain business as usual, as I don’t plan on anything changing aside from sharing outfit ideas and styled looks from Pretty Neutral here. I love the idea of creating something that has the potential to grow and expand over the years to come. To be able to share my love of fashion and styling in a new way.

When does Pretty Neutral open?

Planning for the end of October 2021!

Will Pretty Neutral only be online?


What will set Pretty Neutral apart?

As you all already know, quality and presentation are very important to me. It is my goal that Pretty Neutral will offer an affordable price range with a luxury feel. I want each purchase to feel special and to cultivate a loyalty among my customers. I am trying to center the logistics of the boutique (shipping, returns, etc.) around what makes sense, not just strategically, but also from the consumers perspective.

What sizes will Pretty Neutral carry?

Pretty Neutral will have an emphasis on petite fit, but will offer something for everyone, including accessories and shoes! As the boutique grows I’m hoping the size range will too. Out of the items ordered already, the range is from xs-3x but MOST items run small-large.

Where can I find Pretty Neutral online?

It’s not live yet, but the website will be prettyneutral.com

Does Pretty Neutral have social pages?

Yes! The Instagram is already up – @shopprettyneutral

I’m Opening An Online Boutique! Learn more..

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And, as always, you can shop my looks HERE.

XO Amanda