Surprise! The day has FINALLY arrived that my online boutique, Shop Pretty Neutral, has launched and is open for business! This has been such a passion project for me that I’ve been working on for the last 8 months. But it’s really been a dream of mine to own a clothing boutique most of my life. I poured my heart and soul into creating this brand and can’t wait to see where this business goes. I hope that you love it as much as I do.

Surprise! I Launched an Online Boutique!

My vision for Shop Pretty Neutral is for it to be your go-to destination to shop for core wardrobe staples at an affordable price point. This brand is all about inspiring and encouraging women to build a wardrobe they love, and that they can wear confidently time and time again.

Pretty Neutral is an online women’s clothing boutique with every item being under $100. Much like my own wardrobe and style on Pardon Muah, I wanted to keep the colors of the clothing neutral – hence the name. So each item is in the cream, black, white, tan, pink or denim family. With everything being neutral in color, you can easily mix and match a variety of pieces to create endless outfits for different occasions. This helps your money go further when you’re building your wardrobe.

surprise! i launched an online boutique!


Pretty Neutral can ship anywhere in the United States for a flat rate. And any order over $150 gets free shipping!

Pieces Added to the Site Weekly

There are 74 different pieces for this first launch. I picked more variety to see what you will gravitate towards. That way I could see what would be best to carry for future inventory. If something sells out, you can hit that “notify me” button because most of the items can be reordered and restocked. There will also be new pieces added to the site weekly.

surprise! i launched an online boutique!
surprise! i launched an online boutique!
surprise! i launched an online boutique!

OK I think that’s it for now! Thank you from the bottom of my heart for your endless support and encouragement! It means the world to me, and can’t wait to see what’s in store.

XO Amanda